Our friends over at Cycling Sports Group called us on a Wednesday to tell us they needed a 10-second GIF for a new bike launch by the following Tuesday and we jumped right on it!
We built and lit a set and used a stills camera to capture high-resolution images of the bike in various positions per CSG’s storyboard. We had an on-set graphic designer keying out the background and exporting PNGs in real-time so we could make our deadline.
Everyone is happy and riding away on fresh Charge E-bikes!
Producers: Jane Pearson, Rob Hyatt
Director, DP, Editor, Colorist: Julien Jarry
Gaffer: Zach Trinca
On-set Graphic Designer: Kelly Jarry